Netflix continues to bulk up its production operations in Europe, on Thursday announcing it will set up a hub in Sweden in the second half of this year.
The opening of the Scandinavian hub, which will be based in Stockholm, was made Thursday by Lina Brouneus, Netflix’s director of acquisitions and co-productions for Europe, the Middle East and Africa (EMEA). The Swedish headquarters will oversee the production of Netflix films and series in Sweden, Denmark, Norway, Finland and Iceland. The streamer will also maintain a small team at a satellite office in Copenhagen, Denmark.
Netflix has been producing local-language originals in Scandinavia since 2012, with such series as Sweden’s Quicksand, Love & Anarchy and Snabba Cash; Danish sci-fi thriller The Rain, and Norwegian fantasy drama Ragnarok. The company moved into Nordic feature film production last year with Cadaver, a Norwegian horror-thriller from director Jarand Herdal.
New Scandinavian features set to hit the service this year include Helena Bergström’s dramedy Dancing Queens and Alexis Almström’s high-school romance Vinterviken, both from Sweden; and the true-life survival tale Against the Ice, co-written by and starring Game of Thrones‘ Nikolaj Coster-Waldau and directed by Peter Flinth. Netflix’s Nordic slate for 2022 includes Troll, a Norwegian monster movie from Tomb Raider director Roar Uthaug, and Black Crab, a postapocalyptic thriller featuring Girl With the Dragon Tattoo and Prometheus star Noomi Rapace.
In a blog post announcing the new Swedish hub, Brouneus said by the end of the year, Netflix expects to have close to 70 original Scandinavian titles available on its global service. She noted that “almost two-thirds of our members globally have chosen to watch a Nordic original film or series” to date. With more than four million subscribers across the Nordic region, Netflix will also be looking to serve the local audience with more home-grown fare.
The Swedish headquarters joins Netflix offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels. The company will open hubs in Rome and Istanbul later this year.
Correction: An earlier version of this story incorrectly stated that Lina Brouneus would run Netflix’s Swedish studio.