Viacom’s Viacom International Media Networks unit on Monday unveiled plans to develop an undersea Nickelodeon Resort and Attraction in the Philippines, which will mark the kids network brand’s first resort in Southeast Asia.
The attraction will be part of Coral World Park Undersea, a 400-hectare development in the Philippine province of Coron, Palawan that is expected to open in several steps starting in 2018 and is described as the world’s first undersea attraction.
Nickelodeon’s part of the resort is slated to open in 2020 and will consist of 70 hectares for accommodation and 30 hectares for the themed attraction. Inspired by some of Nickelodeon’s most popular properties, such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer, it will advocate ocean protection.
“We’re thrilled to be partnering with Coral World Park to open the world’s first undersea attraction and Nickelodeon’s first resort in Southeast Asia as we continue to expand on our theme-based attractions in Asia and across the world,” said Gerald Raines, senior vp global recreation for Viacom International Media Networks. “This is yet another important step in boosting the Nickelodeon entertainment experience as we continue to give our fans, kids and their families, new ways to interact with the brand and the iconic characters they love.”
Added Mark Whitehead, president and managing director of Viacom International Media Network Asia Pacific: “Creating immersive on-the-ground consumer experiences are increasingly important. Hence, growing the recreational and consumer products footprint of the Nickelodeon brand in Asia Pacific is a priority for us.”
The Nickelodeon undersea attraction and resort will be located amid a cluster of 16 white sand islands that are five to 20 minutes apart by speedboat. The company developing the project says visitors can expect a multi-island experience that includes island hopping, hidden lagoons, hot springs, an animal reserve and diving amidst shipwrecks. When completed, the project will be the largest coral reef conservation program in Asia.
Nickelodeon has focused on growing its resort and venue business in Asia. Early last year, Nickelodeon Lost Lagoon, the first Nickelodeon theme park in Asia opened at Sunway Lagoon in Malaysia. Last week, the company broke ground on the Nickelodeon Cultural Resort in the Chinese city of Foshan, the first Nickelodeon resort in China.