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NEW YORK — Notional, a new production company housed at Barry Diller’s IAC, unveiled its initial TV development and production slate Wednesday with several concepts looking to bridge TV and the Internet, such as a dance competition format called “Ready, Set, Dance.”
The firm is also working on new seasons of Food Network hit show “Chopped.”
Spawned from IAC’s CollegeHumor.com and launched in August, Notional is led by CEO Ricky Van Veen, co-founder of CollegeHumor, and president Dave Noll who oversees TV development and production.
“We are thrilled to be up and running so quickly, with a few shows already on the air and some great ideas ready to bring to market,” said Van Veen.
“Great formats do not need to be built specifically for digital platforms, or specifically for television,” added Noll. “Truly groundbreaking formats can be built utilizing the benefits of both.”
Here a look at some of Notional’s programming projects:
* “Ready, Set, Dance”:
It will be co-produced with a major partner yet to be announced and has already interest from international players looking to adapt it for their markets, Notional said.
It will seamlessly combine the Web and television.
Food Network’s hit reality cooking competition show starring Ted Allen is currently in its third season, and Notional is working on the 4th and 5th seasons.
* “You vs. America”:
Currently in development, it is a game show that combines “the immediacy of the Internet with the excitement of a network primetime television game show,” Notional said.
* “Chase the Money”:
The show is described as an epic reality game show that combines elements of prank shows with the simplicity of children’s game “Tag.” A pilot is currently in pre-production.
* “Love Taxi”:
A dating show that takes place in a taxicab. Fremantle Media is selling the format internationally.
* “Don’t Sweat It”:
HGTV’s building series starring Steve Watson puts the spotlight on homeowners making improvements they have never had time for.
Season eight premieres in 2010, and Notional is currently working on season nine.
Notional is represented by CAA.
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