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Pam Lifford has been named the president of Warner Bros. Consumer Products.
The move occurs after Brad Globe, the division’s president since 2005, announced in August 2015 that he was stepping down. Diane Nelson, the president of DC Entertainment, took over as head of the division, while the search for president was underway.
According to the announcement, made by Nelson, in her new role Lifford will oversee all consumer products business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance and retail business development. She will deal with properties like DC Comics’ Batman and Superman, Harry Potter, The Hobbit trilogy, Looney Tunes and Scooby-Doo, among many others.
“Pam is a highly accomplished licensing and consumer products executive and will be a tremendous asset to our company as we build upon the foundation of success established by the team at WBCP,” said Nelson. “Her leadership, experience managing large consumer brands and proven track record building innovative, globally successful licensing and merchandising businesses will be invaluable as we look to maximize our powerful slate of content and our entire vault of intellectual properties.”
Lifford spent 12 years at Disney, where, as exec vp, she oversaw the global home, fashion and infant category and worked directly with licensees and major retailers around the world on innovative merchandising and retail programs that drove significant business growth for the company.
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