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Looking to target the growing number of casual gamers, especially women, Oberon Media said that it is rolling out a series of PC games during the holiday season based on the novels of best-selling author James Patterson.
Considered a can’t-miss writer in the publishing world, Patterson’s novels have sold more than 140 millions copies worldwide and include “Along Came a Spider” and “Kiss the Girls,” both of which were made into successful movies. And the “Women’s Murder Club” series of Patterson books is the basis of an ABC series that debuts this fall.
The games, which could be based on those titles and others, will be available at traditional gaming retail outlets and likely priced for the mass market, an Oberon spokesperson said.
“Casual games and my novels share a common trait — mass-market accessibility,” Patterson said in announcing the new venture. “With interactive entertainment and casual games in particular now available on mobile phones, PCs and television screens, this is a superb way to connect with my diverse group of readers and do so with partners that can reach them anytime, in any format.”
Added Oberon chairman Tal Kerret, “The accessibility, great characters and pacing of James Patterson’s best-selling novels are a perfect fit for translation into mass-market casual games.”
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