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Longtime PMK•BNC publicist Lauren Auslander is leaving to start her own publicity and personal-brand management firm, The Hollywood Reporter has exclusively learned.
LUNA — named after Auslander’s 14-month-old son, Lucas, and her late grandmother, whom she called Nana — will have a bicoastal presence. Auslander is moving to Los Angeles, but also will maintain an office in New York.
“Lauren has been a valued and trusted leader and wants to spread her wings to fly on her own,” PMK•BNC chairman and CEO Cindi Berger said while making the announcement. “I know that Lauren will soar with great success and much happiness in this exciting and personal endeavor.”
Jessica Simpson, who served as a bridesmaid in Auslander’s wedding in 2013, is signing with LUNA, as are fellow longtime clients Zooey Deschanel, Jane Krakowski, supermodel Coco Rocha and Hamilton’s Rory O’Malley. Keke Palmer, photographer Russell James, Saturday Night Live alum Abby Elliott and Holt McCallany (star of Netflix’s upcoming David Fincher drama Mindhunter) also are following Auslander to her new company. At PMK•BNC, she also represented the Princess Grace Foundation.
Auslander also will be joined by PMK*BNC’s Kylee Kilgore and Kevin Smith. Kilgore will be based in New York, and her clients include Arrow‘s Josh Segarra, the L.A. Clippers’ J.J. Redick, Life in Pieces‘ Giselle Eisenberg, model Precious Lee, Million Dollar Quartet‘s Margaret Anne Florence and HGTV stars Anthony Carrino and John Colaneri. Smith, Auslander’s assistant at PMK*BNC, will be a junior publicist at LUNA.
“The role of the talent storyteller is expanding, and starting my own agency will allow me to meet that challenge with focus and flexibility,” says Auslander, who joined PMK•BNC in 2004. “I am extremely grateful to my mentor Cindi Berger and PMK•BNC for helping me build my career over the past 12 years, and I am looking forward to bringing my personal approach to create clear structure and narrative in my clients’ careers.”
Dec. 9, 5 p.m. Edited to add Deschanel and Krakowski as confirmed clients following Auslander to LUNA.
Dec. 9, 5:38 p.m. Updated with more confirmed clients.
Dec. 9, 6:59 p.m. Latest update to confirmed client roster.
Dec. 12, 2:16 p.m. Added two PMK*BNC employees who are going to LUNA.
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