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Prince Harry is hopping on a unicorn.
The Duke of Sussex is joining the technology startup BetterUp as “chief impact officer.”
BetterUp is a tech firm that that develops products around coaching, employee development and mental health. The firm raised $125 million in a Series D funding round last month, valuing it at $1.73 billion. Tech companies with valuations of more than $1 billion are referred to colloquially as “unicorns.”
“As a member of the BetterUp executive team, Prince Harry will expand on the work he’s been doing for years, as he educates and inspires our community and champions the importance of focusing on preventative mental fitness and human potential worldwide,” said BetterUp CEO Alexi Robichaux.
In a blog post titled “Why I’m joining BetterUp,” Harry wrote that “as BetterUp’s first Chief Impact Officer, my goal is to lift up critical dialogues around mental health, build supportive and compassionate communities and foster an environment for honest and vulnerable conversations. And my hope is to help people develop their inner strength, resilience, and confidence.”
Harry wrote that in his new role he will “drive advocacy and awareness,” guide the company’s social mission and impact, influence its platform and expand the company’s global community.
BetterUp says that Harry “is focused on driving systemic change across all communities through non-profit work as well as creative activations,” with his official corporate biography stating that “the mission across Archewell—which currently includes Archewell Foundation, Archewell Productions, and Archewell Audio—is united behind the deeply held belief that compassion is the defining cultural force of the 21st century.”
Prince Harry and Meghan Markle have been extremely active since moving to California last year. They have inked development deals with Netflix and Spotify, and have begun staffing up their production company. Last month, after word came out from Buckingham Palace that the couple would not return as working royals, they were interviewed by Oprah Winfrey in a TV special that sent shockwaves across the U.S. and U.K.
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