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TORONTO — Well-stocked with returning U.S. comedies and reality series, Canadian broadcaster Rogers Media is looking to NBC dramas to chase viewers this coming season.
Rogers, which unveiled fall programming for its Citytv station group, opened up its check book at the recent Los Angeles Screenings for five rookie dramas, including NBC Universal’s “The Event” for Mondays at 9 p.m., to go up against Fox’s “Lonestar” on the rival Global Television network.
That will be followed at 10 p,m. on Mondays by “Chase,” the NBC drama from Jerry Bruckheimer and Warner Bros. Television.
Rogers, which is backed by mobile and cable giant Rogers Communications, also acquired NBC’s J.J. Abrams drama “Undercovers” from Warner Bros. for Wednesdays at 8 p.m., and for 10 p.m. the ABC legal drama “The Whole Truth,” also from Jerry Bruckheimer and Warner Bros.
Other pickups include the third season of Fox’s “Fringe,” which previously aired on the rival CTV network, for Thursday nights at 9 p.m., followed by “Law & Order: UK” at 10 p.m.
Rogers Media CEO Leslie Sole said the latest American series acquisitions will enable his network to “reach into a broader demographic range” in primetime.
Rogers’ only new comedy is CBS’ “Rules of Engagement” for Mondays at 8:30 p.m.
Elsewhere, the Citytv stations will woo viewers and advertisers this fall with NBC comedies like “Parenthood” on Tuesdays, and “Community” and “30 Rock” on Thursdays, and the ABC sitcoms “Modern Family” and “Cougar Town” on Wednesday nights.
And returning reality fare for Rogers includes NBC’s “The Biggest Loser” for Tuesdays at 8 p.m., and Fox’s “Hell’s Kitchen” shifting to Fridays at 8 p.m.
Canada’s upfront presentations continue Thursday with the fall schedule from market-topper CTV.
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