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ABC’s exclusive “Nightline” interview Friday with former presidential candidate John Edwards, which rocked the media landscape earlier in the day, did little to boost the program’s ratings, though it was able to hold its audience against the Opening Ceremony of the Beijing Olympics on NBC.
“Nightline” averaged a 2.6 household rating in the preliminary Local People Meter markets measured by Nielsen Media Research. That was on par with the previous week’s household ratings. Also on par was the show’s 1.2 rating in adults 25-54. But that in itself isn’t a loss as “Nightline” managed to hold its own against the NBC Olympics juggernaut, not losing much in the way of audience as other shows did.
In the interview with ABC News’ Bob Woodruff, Edwards acknowledged that he had an affair but denied fathering the woman’s baby despite some reports outside the mainstream media that he had. The interview made headlines Friday even before “Nightline” aired.
The interview beat CBS’ “Late Show With David Letterman” by 30% in households and 100% in the demo. (partialdiff)
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