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Independent DVD supplier Shout! Factory, known for its eclectic music, TV and cult movie offerings, is launching a digital media division, GetBack Media. The digital media venture aims to become the ultimate pop culture destination for online users 30 years old and up.
Original digital-content products and the launch of a Web community site are in the cards for next year.
“For years, we’ve been discussing and planning how to take our pop culture passion and sensibility and transfer it to the Internet,” said Richard Foos, the legendary Rhino Records co-founder who, with Bob Emmer and Garson Foos, launched Shout! Factory several years ago after the Rhino empire, including video and music labels, was sold to Warner Music Group.
“GetBack Media is a natural extension of what we’ve done with physical goods in celebrating great entertainment and turning on collectors as well as casual fans to great music, TV and movies,” Foos said.
Overseeing the development of GetBack Media is Chris Dominguez, a former MTV Networks Entertainment Group executive who has been named president of the new division. He will report to Foos and Shout! Factory’s two other founders.
Other executive appointments include media consultant FitzJohn J. Flynn, vp business development; former Shout! Factory vp A&R Shawn Amos as the new company’s vp content; and another MTV veteran, Sean Endler, vp product. All three report to Dominguez.
Dominguez comes to the venture with a rich background in digital media. He was senior vp business development at MTV Networks Entertainment Group, specializing in digital video initiatives for iFilm. He also was a member of the senior management team at iFilm that completed the $49 million acquisition by MTV parent Viacom in October 2005.
“Our investors and founders have been instrumental in surfacing amazing, but forgotten, media assets for physical distribution — initially through Rhino Records which they built, grew and eventually sold to the Warner Music Group — and now at Shout! Factory,” Dominguez said. “GetBack Media was created to reincarnate the same sensibility for today’s more fluid digital world, while furthering the relationship with our pop-culture fans.
“GetBack Media is creating an immersive and personal, retro media experience by combining deep-catalog media assets with the power of online social networking,” he added.
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