Tina Silvestri has been promoted to senior vp sales operations for the NBC Local Media Division, effective immediately.
She will work closely with Mark Lund, executive vp sales at NBC Local Media Division, to streamline the group’s sales systems and processes. One key objective will be to help transform the sales operations to enable integrated sales with the group’s clients and agency partners. She also will oversee the pricing and planning functions for the 10 owned television stations and will continue to manage the research function for the division.
Silvestri, who had been vp research since 2003, reports to division president John Wallace.
