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User-generated content, the stuff that has made YouTube a huge hit with the under-20 generation, is coming to TV.
Sony Electronics this year will launch the company’s first Internet video system, and most new Sony TVs — beginning in the spring with the newest generation of its Bravia flat-panel LCD sets — will accept a module that can stream broadband high-definition and other Internet video content directly to the TV without using a personal computer.
Viral video site Grouper Networks Inc., which Sony bought last year, will have its own channel on the new Internet video system. AOL and Yahoo! Inc. also will supply content, as will Sony Pictures Entertainment and Sony BMG.
“While other companies struggle with standard definition, Sony has developed a scalable Internet HDTV solution with some notable partners providing content,” said Stan Glasgow, president and chief operating officer of Sony Electronics.
The system will be available in the summer; pricing has not yet been announced.
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