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Sony Pictures Motion Picture Group has promoted longtime Screen Gems executive Pam Kunath to the newly created position of executive vp content strategy.
In her new post, Kunath will be responsible for coordinating and leveraging the studio’s branded content across all distribution channels. She will work across departments and production units and closely with Sony Entertainment’s strategy exec vp Kunimasa Suzuki and the motion picture group’s consumer marketing exec vp George Leon.
The move comes as Sony is looking to build out numerous branded franchises including Spider-Man, Ghostbusters, Resident Evil, Smurfs, Hotel Transylvania and Jumanji and develop long-term strategies for exploitation across multiple platforms.
Kunath will now report to motion picture group chairman Tom Rothman and president Doug Belgrad.
“Pam is the perfect executive to spearhead this effort,” said Rothman. “She has helped build Screen Gems into one of the most nimble, profitable film operations in the business, with strong franchises that have worldwide appeal. In this new position, we will tap her considerable expertise, global perspective and keen commercial sense to expand the depth and reach of Sony Pictures’ film franchises.”
Kunath joined Sony Pictures in 2001 and has held a variety of executive roles at the studio’s Screen Gems label. Since 2009, she has served as executive vp and general manager at Screen Gems, working alongside president Clint Culpepper and providing strategic and tactical guidance. Screen Gems is home to such successful genre franchises as Resident Evil, with five films grossing over $900 million worldwide, and Underworld, with four films taking in more than $450 million globally. The genre label’s most recent release, The Perfect Guy, opened at No. 1 and went on to earn more than $57 million at the U.S. box office.
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