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Consumers beamed up “Star Trek” in droves the week ending Nov. 22, enough to make the summer boxoffice hit the top home-video seller and renter its first week in stores.
“Star Trek,” from Paramount Home Entertainment, easily topped both the Nielsen VideoScan First Alert sales chart and Home Media Magazine’s rental chart for the week. The film sold an estimated 5.7 million discs its first week out, according to Home Media Magazine market research — a figure that includes all of North America as well as the rental market.
First-week Blu-ray Disc sales are pegged at 1.1 million.
Walt Disney’s “Up,” the No. 1 seller the previous week, slipped to No. 2. Warner’s “My Sister’s Keeper,” a Nick Cassavetes-helmed drama that earned $49.2 million at the boxoffice, debuted at No. 3, while Universal Studios’ “Bruno,” with $60 million in domestic theatrical earnings, bowed at No. 4.
Excitement about the theatrical opening of “The Twilight Saga: New Moon” sent the original “Twilight,” released to the home video market last March, back up to No. 5 on the sales chart.
On Home Media Magazine’s rental chart, Sony Picture’s “The Ugly Truth,” the previous week’s top renter, slipped to No. 2, with 40% as much rental action as “Star Trek.” “Bruno” debuted at No. 3, with 37% as much rental activity as “Star Trek,” while “Up” and “My Sister’s Keeper” finished at No. 4 and No. 5, respectively
On the Nielsen VideoScan Blu-ray Disc sales chart, “Star Trek” was the easy victor — not surprising, considering that nearly 38% of total first-week sales were of the Blu-ray version.
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