Dennis Adamovich, who oversaw the launches of TBS comedy festivals in Las Vegas and Chicago, has been named senior vp of brand and digital activation/general manager of festivals for TBS, TNT and Turner Classic Movies.
In his new role, Adamovich will oversee TBS’s comedy festivals, TCM’s digital and home video initiatives, TBS’s “Lopez Tonight” digital site activation and TNT’s Dramatic Difference campaign, among other duties. Adamovich is based in Atlanta and reports to Jeff Gregor, chief marketing officer for TBS, TNT and TCM.
Adamovich joined TBS in 2008 as senior vp/general manager of comedy festivals. He previously served as senior vice president of marketing for Turner Broadcasting’s Cartoon Network, Adult Swim and Boomerang networks.
