Interscope Records is looking to capitalize on the Internet craze over Soulja Boy Tell ‘Em with the label’s first webisode effort based on the rap artist.
The characters in “Soulja Boy Tell ‘Em: The Animated Series” will be introduced in the first music video that follows this week’s release of Soulja Boy’s second album.
Scheduled to be released in late January, three episodes of the Web series will mix animation and live action. The narrative follows an animated version of Soulja as he returns to high school. Alfonso Ribiero (“The Fresh Prince of Bel-Air”) plays the principal; all of the kids in the series will be animated.
Soulja Boy’s self- produced single “Crank That (Soulja Boy)” spawned a viral sensation that drew more than 400 million streams to the collection of videos on his YouTube channel. (partialdiff)