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NEW DELHI — Turner International India on Friday named Chitra Subramaniam director of its fledgling Mumbai-based animated feature division.
Launched in April, the Turner unit plans to make at least two films a year targeting kids and families.
As of July 1, Subramaniam, a former vp production at Studio 18, will handle production, marketing and distribution at what Turner described at MIPTV as a multimillion dollar business unit and the first of its kind for the company internationally.
Subramaniam will report to Monica Tata, who was promoted this week to Turner International India vp and deputy general of entertainment networks for South Asia.
“Chitra will play a key role in Turner’s animation theatrical venture. She will look into the production of films and also leverage Turner’s TV networks, consumer products and new media to market these films effectively,” Tata said.
While focusing on animated features, Turner said the new unit also will explore live-action films. No projects have been detailed, but the company said it is looking at original material and co-productions.
Earlier this week, Turner announced the appointment of Rohit Sharma as executive director of network advertising sales for South Asia, filling the position vacated by Tata’s promotion.
Reporting to Tata, Mumbai-based Sharma will handle advertising sales across South Asia for Turner’s Cartoon Network, POGO, HBO and its soon-to-be launched English-language entertainment channel in partnership with Warner Bros., which will offer Hollywood features and other programming.
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