- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
LONDON — French exhibition chain Circuit George Raymond (CGR Cinemas) has sealed a deal with U.K.-based digital distribution supplier Arts Alliance Media to digitize its entire 400-screen circuit, the parties said Monday.
AAM is hailing the move by CGR Cinemas as the clearest signal yet that virtual print fee, or VPF, agreements will eventually rule the pricing roost between exhibitors and distributors across Europe.
But at the moment, Warner Bros. and the Walt Disney Group, alongside French indie distribution players, have not yet signed up to the virtual print fee agreements brokered here by AAM.
“We’re confident that within the next few weeks the remaining studio distributors will join Universal, Fox and Paramount and the others who have already signed up the VPF plans,” an AAM spokesperson said in an interview. “As we speak, there are also meetings going on with our people and independent distributors in France.”
The CGR Cinemas digital rollout is scheduled to begin in the first quarter of 2008, with a target of 200 screens during the first year. Through the pact, AAM will create “a fully integrated DCI-compliant digital cinema network” within the CGR Cinemas infrastructure.
By becoming the first European cinema chain to join the AAM initiative and go fully digital, CGR Cinemas is leading the digital charge in continental Europe.
The VPF business model is a means of financing the conversion to digital cinema, in which both distributor and exhibitor contribute over time toward the cost of the digital projection and server equipment, funded up front by the rollout entity (AAM). That pricing model has been proven in North America, with more than 3,700 digital screens installed to date.
In June, AAM signed Europe’s first long- term digital cinema deployment agreements with 20th Century Fox and Universal Pictures International for the conversion of close to 7,000 screens. In October, Paramount Pictures International also committed to supporting AAM’s digital cinema rollout in Europe.
AAM said it “is in active negotiations with European distributors and other Hollywood studios for further deals.”
Sign up for THR news straight to your inbox every day