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In comparison, an annual report from U.K. media regulator Ofcom found that 75 percent said they were using such services to watch movies and nearly half said they used them to view U.S. series.
Ofcom data shows that 24 percent of Netflix and 15 percent of Amazon online video users in Britain cited original shows as a reason for using the services. But 60 percent of Amazon and 63 percent of Netflix said they used the services to view catalog films.
Ofcom said respondents surveyed in April may simply have not been aware that originals, such as House of Cards, Orange Is the New Black and Transparent, were ordered by the online video services.
Ofcom estimated that Netflix had 4.37 million U.K. subscribers, while Amazon had 1.16 million as of the end of the first quarter.
“Over the top (OTT) services, providing content streamed over the internet, are increasing in popularity,” Ofcom said in the report.
“The most popular reason cited for using either of these subscription VOD services was to access the back catalog of movies.”
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