Viacom on Wednesday unveiled the appointment of David Lynn as president and CEO of Viacom International Media Networks.
Lynn is currently president of VIMN’s operations in the U.K., Northern and Eastern Europe, encompassing more than 30 territories. As CEO of VIMN, he will have management oversight of all of Viacom’s media networks and related businesses outside the U.S., reporting to Viacom CEO Bob Bakish, who previously served as CEO of VIMN.
Lynn will be based in London, but will also work regularly out of VIMN’s offices in New York.
“Viacom’s international business has grown strongly over the last decade and our operations managed out of the U.K., under David’s leadership, have been integral to that growth,” Bakish said. “David has an outstanding track record at the helm of our U.K. business, including leading our successful acquisition and integration of Channel 5, and I have great confidence in his ability to conceive and deliver an even more ambitious growth strategy for VIMN in the years ahead.”
Said Lynn: “This is an exciting time to be taking the reins, with VIMN having a vital role to play in Bob’s plans for accelerating Viacom’s growth and maximizing its potential. Viacom has must-see content, unrivaled global reach across TV and some of the world’s most digitally active and socially influential entertainment brands; I believe we have very strong foundations and a clear blueprint for future international growth, and I look forward to working with Bob and the rest of the team at VIMN to deliver it.”
Since its formation in 2011, VIMN has grown its profitability, with its 200-plus branded TV channels now reaching a total of 3.9 billion subscribers across more than 180 countries and airing in more than 40 languages.
Lynn has served as president for Viacom International Media Networks in the U.K., Northern and Eastern Europe since 2014 after working as executive vp, managing director since March 2007. He has also been responsible for VIMN’s international distribution strategy outside the U.S. Previously, he was senior vp, managing director for Nickelodeon U.K.