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Financial terms of the non-exclusive, multiplatform agreement weren’t disclosed.
Free-to-air network Channel 5 will also launch a Sunday morning NFL magazine show “that will take all the excitement of the season in the U.S. into British homes.” The deal, made in partnership with Velocity, ViacomCBS Networks International’s content studio, also covers “new and unique NFL content across MTV International’s digital platforms in the U.K.”
“We are very proud to have agreed a new partnership with ViacomCBS and Channel 5,” said Sameer Pabari, NFL managing director, international media. “The range of content available across different time slots and platforms means there is something for everyone – from established fans to those new to the sport.”
“We’re looking forward to bringing high-quality entertainment from the NFL to a free-to-air audience in the U.K. The content has a broad, cross-generational appeal that will not only serve an existing NFL fanbase in the U.K., but will also attract new viewers to the sport.” said James Tatam, vp portfolio operations, ViacomCBS Networks U.K.
Monday Night Football, one of America’s most iconic TV sports series, will be broadcast from a studio in Los Angeles, with host Kirsten Watson joined by former All-Pro Jacksonville Jaguars running back Maurice Jones-Drew and other special guests.
The Sunday morning show, called NFL End Zone, will be presented by actress and singer Cori Yarckin and “will delve deeper into the culture behind America’s greatest sport,” ViacomCBS said. It will air at 11:30 a.m. U.K. time on Channel 5, which was previously an NFL broadcaster from 1998 to 2009.
Season coverage kicks off on Sunday, with Monday Night Football launching in the U.K. on Monday from MetLife Stadium as the New York Giants host the Pittsburgh Steelers on the opening weekend of the season.
In the U.S, the CBS, part of ViacomCBS, is a long-time television partner of the NFL for Sunday afternoon broadcasts.
Comcast-owned Sky is the NFL’s long-term main TV partner in the U.K.
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