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Nancy Dubuc has set her executive team at Vice.
In one of her first big moves since taking the helm of the new media company as CEO over the summer, Dubuc has brought in a team of executives with experience from J.P. Morgan, Twitter, Madison Square Garden and her former home, A+E Networks, to help her run the business. As part of the change in management, Vice is also seeing the departure of two top executives, president James Schwab and communications chief Alex Detrick.
Dubuc announced the moves Thursday in a email to staff. In the memo, obtained by The Hollywood Reporter, she noted, “Strengthening our senior management team is the beginning of creating one Vice where all our teams work together, allowing us each to do what we truly do best. Change is a source of energy. It signals growth, momentum and opportunity.”
Per Dubuc’s memo, Schwab, a lawyer who joined Vice in 2014, plans to retire when his contract at the company expires Jan. 1, but will stay on as an adviser, consultant and board director. Detrick, the former press secretary to Sen. Chuck Schumer who has been with the company for eight years, is also departing, but will stay on as an adviser through the end of the year.
Among the new hires is Independent Sports & Entertainment executive vp and general counsel Lucinda Treat, who will join Vice as chief legal officer. The lawyer will bring 20 years of experience in the sports and entertainment space, having previously worked for Madison Square Garden and the company that owns the Boston Red Sox.
Heading up corporate strategy and business development going forward at Vice will be Hozefa Lokhandwala, who most recently served as managing director of the media investment banking group at J.P. Morgan. The newly appointed chief strategy office previously consulted with Vice on its scripted content business.
Meanwhile, Twitter veteran Doug Jossem will join Vice as chief revenue officer for North America, reporting to chief revenue officer Dominique Delport. At Twitter, Jossem was one of the first New York-based sales team members and advanced to become the national director for client solutions, a key revenue driver for the social media network.
With the departure of Detrick, Dubuc has named Danielle Carrig as Vice’s new chief communication officer. The two previously worked together at A+E, where Carrig was senior vp communications and public affairs for Lifetime. Most recently, Carrig served as head of creative communications, operations and industry relations for Netflix.
Dubuc has been quiet since replacing Vice co-founder Shane Smith as CEO earlier this year. But observers are closely watching her moves at the youth media company, which began in the 1990s as a Canadian punk magazine and over the years grew into a $5.7 billion company with investments from Disney, Fox and TPG Capital. Dubuc’s appointment came as the company was facing turmoil following allegations of sexual harassment and pay inequity that saw several execs depart. Notably, the Thursday appointments include two senior-level female executives.
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