Vice Media has named Michael Kronish to head up its $100 million mobile and web content studio and upcoming 24-hour VICE TV Network in Canada.
The Vice Media brand, launched in Montreal as a magazine in 1994 by current CEO Shane Smith, hired Kronish as senior vice president of production at Vice Media Canada. Kronish was most recently executive producer at Montreal-based indie producer Zone3.
Vice Media in October 2014 unveiled a joint venture with Canadian mobile and cable giant Roger Communications to produce convergent mobile, web and TV content from the new Vice Canada studio in Toronto. The 24-hour VICE TV Network, to launch in the second half of 2015, is targeted at young Canadians and will be distributed nationwide by Rogers.
The youth-focused media brand plans a host of Canadian-originated TV formats to air on the VICE TV Network, and mobile adaptations of Vice franchises like the environmental show Toxic and a food show starring the rapper and former chef Action Bronson.