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Vice announced on Thursday a partnership with Brazil’s Globosat, one of Latin America’s biggest pay TV players.
Globosat will grab a minor stake in Vice Brazil to see Vice grow its portfolio of youth-focused digital channels and library of original video content for Brazil’s booming young audiences, with Vice retaining full editorial control. The deal also includes Globosat TV distributing branded blocks of Vice’s TV network Viceland across its channels by the end of 2017.
“Brazil is a key market for Vice as we continue to expand to every corner of the globe. With the country’s massive youth population and growing appetite for award-winning programming on every screen, this partnership with Globosat presents the ideal opportunity to develop even more amazing local content and stories and transport them around world to audiences everywhere,” said Vice Media’s co-president James Schwab.
Launched in 2009, Vice Brazil started out as a print magazine and later evolved into a multimedia platform and production studio, with video and editorial digital channels focusing on music, technology, sports and culture.
“Vice Brazil has done innovative work in the communication industry by developing content users identify with as reflecting their causes and interests. It is an honor for us to be associated with this talent, and we want to contribute to the growth of these brands. I believe this partnership will help us deliver more to these consumers who are increasingly present in the digital media,” said Globosat’s CEO Alberto Pecegueiro.
Earlier this year, Vice unveiled an expansive slate of international deals with mobile partners to distribute its programming in markets such as Japan, Indonesia, the Middle East and India.
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