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Vice Media is doubling down on Action Bronson.
The media company has renewed the rapper’s culinary travel show, F—, That’s Delicious, for a third season on cable channel Viceland and is working with Bronson to develop a daily late night show slated to launch in late 2017.
The deals come as Bronson nears the release of a new album, Blue Chips 7000, on Aug. 25, and as Vice prepares to launch dating series Hungry Hearts With Action Bronson on Snapchat on Aug. 30.
F—, That’s Delicious began as a web series on Vice’s food-themed Munchies channel before being spun into a series for newly created Viceland in spring 2016. The show, which wrapped its second season in January 2017, is the basis for a new cookbook, out Sept. 12, from Bronson that features an intro from FTD guest Mario Batali.
The new, still untitled, show will give Bronson two time slots on the Viceland dial and will place it alongside the network’s other late night series, Desus & Mero.
Hungry Hearts, meanwhile, will show Bronson setting up young singles to go on curated dates. Match has signed on as the presenting sponsor for the Snapchat show. The series joins other shows on the app including A&E Networks’ Second Chance and NBC’s Take Two.
Viceland launched in February 2016 and features a slate of edgy, youth-oriented programming such as Gaycation with Ellen Page and Huang’s World with chef Eddie Huang. Its first scripted series is What Would Diplo Do? starring James Van Der Beek.
Watch the trailer for Hungry Hearts here.
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