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MOSCOW – An online commercial for a Russian beer brand featuring U.S. actor David Duchovny has attracted more than 1.7 million views in four days.
Featuring the slogan “You [Russians] have something to be proud of,” the commercial was published last Friday on the YouTube channel of the beer brand Sibirskaya Korona (Siberian Crown), manufactured by Sun InBev. It advertises a particular nonalcoholic Siberian Crown beer.
In the commercial, Duchovny reflects on what his life would have been like had he been born in Russia. He appears dressed as a hockey player, a cosmonaut and a polar explorer and recites a well-known patriotic poem in heavily accented Russian. “And I found out that being Russian I would have many things to be proud of,” he says at the end of the commercial.
The Russian business daily Vedomosti reported that Duchovny was chosen to be featured in the commercial based on a Russian focus group and was second on the list after Leonardo DiCaprio. He came out ahead of Vincent Cassel and Johnny Depp.
The report estimated the budget of the commercial, which hasn’t been disclosed, to be about $1.5 million, of which $1 million was Duchovny’s fee.
The commercial was published just a few days after changes to Russian law came into effect, allowing beer advertising at sports events after a period of a complete ban. However, Sun InBev said it didn’t plan a version of the commercial for regular beer and this one was intended only for online release.
Many people in Russia believe that Duchovny has Russian roots, but his ancestors were actually Jews from Poland and Ukraine.
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