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Vudu, the digital video service owned and operated by Walmart, may be at an inflection point.
Tech site The Information on Wednesday reported that the commerce giant is considering a sale of Vudu, which now has an installed base of more than 100 million devices in the U.S.
In a statement to The Hollywood Reporter, a Walmart spokesperson said, “We’re constantly having and open to conversations with new and existing partners to explore opportunities for continued growth; however, we never share details of those discussions.”
Vudu has long been a different sort of digital video service, with an emphasis on paid movie downloads and rentals and a side of ad-supported streaming.
Walmart bought Vudu in 2010. The company added a free, advertising-supported streaming option in 2016, expanding it slowly over subsequent years.
At its NewFront presentation in New York earlier this year, Vudu GM Jeremy Verba called the service a “sleeping giant of the digital entertainment space” as the company unveiled its first slate of original programming, including a reboot of Mr. Mom.
During the presentation, the company outlined a plan to focus on America’s “heartland,” with an emphasis on children’s shows and kids and family programming.
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