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Warner Bros. is forming a digital production unit and has tapped animation veteran Sam Register to spearhead the initiative.
Register, who previously served for six years as evp creative affairs at Warner Bros. Animation, will lead development and production of live-action digital series within the new unit. He will also continue to run the studio’s animation arm in his new role as president of WBA and Warner Digital Series, reporting to Peter Roth, president and chief content officer at Warner Bros. Television Group.
“His creative instincts coupled with boundless enthusiasm, passion and energy were all key drivers in WBA’s recent successes, and I know that he will bring the same level of leadership and commitment to his new mission of building and expanding our digital series business,” Roth said. “The possibilities under his guidance are limitless.”
Register was a producer and senior animation executive at Cartoon Network for 10 years before joining WBA, where he has supervised projects including The Tom and Jerry Show, the upcoming Be Cool Scooby-Doo! for Cartoon Network and Mike Tyson Mysteries for Adult Swim.
In his new role, Register will work with the studio’s existing creative talent on digital projects and find opportunities for collaboration with new writers and producers. Warner Bros. Digital already has some live-action projects in the works, including a Veronica Mars spinoff that will stream on the CW Seed website.
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