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CANNES — On the second day of MIPCOM Warner Bros. unveiled a multi-year output deal in Scandinavia with TV4 giving the broadcaster the free-TV and basic cable rights to a raft of programming.
The deal marks the first time that WB’s international TV distribution unit (WBITD) has signed a pan-regional deal exclusively with one broadcaster in the region.
The announcement was made Tuesday on the Croisette by WBITD prexy Jeffrey Schlesinger and Clara Scherman, head of acquisitions for TV4.
Under terms of the agreement, TV4 has licensed shows from the 2011 – 12 season in the U.S., a slate of films from the Warner Bros. Pictures’ including “Inception,” “Sherlock Holmes” and “The Blind Side,” as well as upcoming releases including “Harry Potter and the Deathly Hallows (Parts I and II),” “The Hangover 2” and “Green Lantern”; previously released movies and series from the studio’s collection and animated programming.
“This is a groundbreaking deal for us in Scandinavia and a bold move by TV4,” said Schlesinger. “The fact that we have aligned with TV4 across several countries is a sign of our confidence in them and an indication that their faith in Warner Bros to deliver superior commercial programming that will drive ratings and appeal to audiences in the region.”
“With Warner’s outstanding track record of blockbuster features and TV series and the TV4 Group’s strong position in this region I am confident that this partnership is a perfect match,” Scherman added.
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