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Warner Home Video may have delayed the launch of its dual-format Total HD disc until the first part of next year, but in the meantime the studio’s policy of releasing titles on both Blu-ray Disc and HD DVD continues to pay off.
The studio Tuesday announced it had sold through to consumers more than 250,000 high-def disc copies of the epic actioner “300,” which was released on both next-generation formats July 31, the same day as the standard DVD.
Noting that Warner’s two-format approach has given the studio six of the 10 top-selling high-def disc releases of all time, Warner Home Video president Ron Sanders calls the “300” sales tally “another high-definition milestone.”
” ‘300′ is an amazing film, and the high-definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray,” Sanders said. “This phenomenal response to ‘300′ is the latest proof that our approach makes the most sense in today’s market, and has enabled Warner Home Video to continue to lead the market in high-definition [disc] sales.”
Warner claims a market share of more than 30% of high-def disc sales. The studio is one of only two majors that releases its films in both Blu-ray Disc and HD DVD, two rival HD formats vying to succeed standard DVD. Paramount Home Entertainment also releases its films in both formats, while 20th Century Fox Home Entertainment, Walt Disney Studios Home Entertainment and Sony Pictures Home Entertainment are exclusively in the Blu-ray Disc camp. The sixth major, Universal Studios Home Entertainment, only releases titles in HD DVD.
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