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WarnerMedia is reviving one of the most beloved brands in animation, resurrecting the Hanna-Barbera name for its flagship television animation studio in Europe.
The London-based Cartoon Network Studios Europe will be renamed Hanna-Barbera Studios Europe, taking its brand from the original Hanna-Barbera Productions studio, set up in 1957 by William Hanna and Joseph Barbera.
With series such as Scooby-Doo, The Flintstones, The Jetsons and Yogi Bear, Hanna-Barbera was a pioneer in television animation and set new technical and artistic standards for the industry. Many of the production and storytelling techniques introduced by Hanna-Barbera remain in use today.
The name change was announced Wednesday by Tom Ascheim, president, Warner Bros. Global Kids, Young Adults and Classics; Sam Register, president of Warner Bros. Animation and Cartoon Network Studios; and Vanessa Brookman, head of Kids EMEA. Brookman and Register will co-lead the London-based studio, which will focus on developing and producing new originals while “embodying the spirit of its beloved library of characters, embracing the same high-quality, whimsical and classic look that enchanted Hanna-Barbera’s audiences for decades.”
Register said, “There are few names in the animation industry that elicit such reverence and joy as Hanna-Barbera. Saturday mornings and series animation would not be the same without the work that came out of that studio and, as television is once again evolving, it’s only fitting that Hanna-Barbera returns to be an impactful part of it. I cannot wait to get started and I’m humbled at the opportunity to be creating cartoons under this banner again.”
Current Hanna-Barbera Studios Europe productions include the sci-fi comedy Elliott From Earth and the short adventure series The Heroic Quest of the Valiant Prince Ivandoe. The studio is in development on the feature-length TV movie The Amazing World of Gumball Movie, based on the hit Cartoon Network series of the same name.
Hanna-Barbera Studios Europe joins the WarnerMedia animation stable that includes Warner Bros. Animation with titles from the DC, Hanna-Barbera, MGM and Looney Tunes libraries, and Cartoon Network Studios (Powerpuff Girls, Samurai Jack). WarnerMedia is ratcheting up its production of original animation films and series as the group expands internationally.
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