Get excited, fashion fanatics: A style-dedicated channel is coming to a small screen near you. WME | IMG announced on Tuesday that it’s launching the digital fashion network called Made to Measure (M2M for short) on Apple TV.
The network will include original programs such as Tea at the Beatrice, a series hosted by former GQ Style Guy Glenn O’Brien that will feature one-on-one interviews with fashion insiders, a docu-series called Visionaries that will explore design and tech, and a longform documentary series named M2M Films, which will highlight different industry topics.
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Additional programming will feature runway show coverage and classic fashion flicks like Valentino: The Last Emperor, The Day Before and Who Are You, Polly Maggoo?
“M2M will showcase fashion from all angles,” said Mark Shapiro, CEO of WME | IMG, in a statement. “There are so many incredible stories to tell in this industry, but premium video programming that’s authentic, modern and thought-provoking is still difficult to find. We’re excited to use our unique access across WME | IMG to give everyone who loves fashion the opportunity to explore the industry from the inside out.”
WME | IMG’s latest endeavor proves its continuous influence in the fashion industry, as the company already produces New York Fashion Week, and recently acquired The Wall Group, an agency that reps some of Hollywood’s top stylists and makeup artists, as well as Made Fashion Week.
