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The Hollywood agency until now has represented marketable football players off the field as they sought entertainment and endorsement deals. But Ayrault — who has represented NFL stars like Aaron Donald, Joe Burrow, Joey Bosa and Nick Bosa — is set to lead WME’s football business as he continues to work for star players preparing for the league draft or needing new contracts.
During the pandemic, WME said Ayrault while at CAA negotiated $350 million in NFL player contracts, including a lucrative new deal for Joey Bosa, the Los Angeles Chargers defensive end, and an NFL contract for Burrow, the LSU star quarterback and number one overall pick in the 2020 NFL draft.
“Brian is a tenacious advocate for his clients, and his passion for football is second to none. We’re excited about the work ethic, expertise, network and attention to detail that he’ll bring to WME Sports, and we look forward to all that’s ahead,” Jordan Bazant, co-head of WME Sports, said in a statement.
While at CAA, Ayrault represented the agency’s highest draft pick in three of his five years at the talent firm. He joined CAA in 2015 after that agency acquired Five Star Athlete Management Group, where he represented star players like Aaron Donald.
“I’m thrilled to be joining WME Sports. You simply cannot find a company that is better equipped to maximize their football clients’ careers, both on and off the football field. I have seen it firsthand with Joe Burrow this year, and I know that we will be a best-in-class representation option for the top football players in the world,”Ayrault said in his own statement.
Moving into the on-field football representation business to work for college football stars starting out in the NFL also gets WME well beyond its traditional business of working for A-list actors, writers and directors in Hollywood.
WME Sports already represents NFL players off the field, including marketable stars like Cam Newton, Ryan Tannehill, Matthew Stafford, DeAndre Hopkins and Christian McCaffrey.
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