NEW DELHI — Mumbai-based Yash Raj Films signed a digital download pact with U.S.-based TinselVision, which will offer full movies on-demand by the end of November, the companies said Wednesday.
The films may be seen for a pay-per-view price ranging from $4.99-$7.99. The service will be available to viewers worldwide except India.
YRF will offer a mix of titles from its catalog, such as classics like “Kabhie Kabhie” (“Sometimes Sometimes”) and blockbusters “Dhoom” (“Uproar”), among others, with new releases offered after a three-month window following their theatrical release.
TinselVision primarily targets the South Asian diaspora in the U.S., U.K., Canada and other territories. It recently signed with News Corp.’s Star TV India and Indian broadcaster Zee TV to offer select programming content on TinselVision’s service.
YRF also has a VoD agreement with another U.S.-based portal, WatchIndia.tv, which has already started offering films at the same prices as TinselVision.
“We have done these multiple deals for VoD because we see these portals as digital stores and hence our content is offered on a nonexclusive basis. In India, we have just done a deal with India’s largest Internet service provider VSNL,” YRF senior manager Internet and new media Anand Gurnani said in an interview Wednesday.
Indian users can download films via VSNL’s portal, www.tataindicombroadband.in, for 75 rupees ($1.90) for a one-time use.
