Gaming organization and lifestyle brand 100 Thieves has signed Japanese Canadian content creator Kyedae to its talent roster.
The 19-year-old is known for streaming Riot Games’ tactical shooter Valorant on YouTube and Twitch, where she has over 400,000 followers on both platforms. At 100 Thieves, Kyedae will have the marketing and content creation resources to expand her reach.
“We’re always on the lookout for breakout creators to help them boost their gaming careers,” said Matthew “Nadeshot” Haag, founder and CEO of 100 Thieves. “I have so much respect for Kyedae and her work ethic. She’s built such a strong community over just a few months despite being a full-time biology major with a full course load. I can’t wait to work with her more and help her reach her full potential as a content creator.”
Kyedae joins top gamers including Twitch streamers BrookeAB and Neekolul, host AustinShow, gaming, culture and sports group 2Hype, esports commentator turned content creator CouRageJD and YouTuber Valkyrae at 100 Thieves. Recently, the latter joined the gaming company’s ownership group to further its mission of elevating female creators in the gaming space.
100 Thieves was founded in 2017 and is based in Los Angeles, where it operates the Call of Duty league Los Angeles Thieves.