- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Gaming organization and lifestyle brand 100 Thieves has joined the Call of Duty esports league as the Los Angeles Thieves, operating out of the company’s 15,000-square-foot headquarters in Culver City.
“We won two Call of Duty championships in 2019 so our year away reminded us how amazing Call of Duty fans are, and how much we missed them,” said Matthew “Nadeshot” Haag, CEO of 100 Thieves. “Our fans deserve the best Call of Duty team in the world — and we’re gonna do everything in our power to give it to them.”
Haag, a former Call of Duty world champion, founded 100 Thieves in 2017 and has grown it to include a merchandise business and YouTube channel with nearly 1 million subscribers.
“Call of Duty League seeks to ignite a shift in competitive entertainment on a global scale, and 100 Thieves shares that same vision,” said Johanna Faries, commissioner of Call of Duty esports. “Our inaugural season introduced fans to amazing new teams, rivalries, and storylines — and raised the bar for what the competitive Call of Duty scene can achieve. The addition of LA Thieves to our roster of team franchises only ups the ante for what is certain to be an exciting future for all of us.”
This news comes a week before the release of the latest game in the Call of Duty franchise, Black Ops Cold War, on Nov. 13.
Earlier this year, 100 Thieves expanded its operations by opening a Cash App compound with space for esports training, video game live broadcasting, content production and more.
Content creators in 100 Thieves’ talent roster include bilingual Twitch streamer Neekolul, who joined in July. Co-owners of the organization include Drake and Scooter Braun, entrepreneur and manager of Justin Bieber.
Sign up for THR news straight to your inbox every day