Alloy Digital’s SMOSH, a teen- and young adult-centric destination, is now the most-subscribed YouTube channel, according to YouTube’s subscriber analytics VidStatsX.
Created by Anthony Padilla and Ian Hecox, the channel has reached more than 6.8 million subscribers and has more than 2 billion views.
“When I met Anthony and Ian six years ago, I was immediately struck by their passion and creativity and energized knowing this would be really big-but no one could have predicted the phenomenal enterprise it has become today,” said Alloy Digital executive vp and SMOSH president Barry Blumberg. “SMOSH’s incredible pace of growth is a testament to Ian and Anthony’s truly revolutionary and entertaining content, as well as the power of Alloy Digital in helping to propel SMOSH straight to the top.”
SMOSH debuted on YouTube in 2005 with one of its first videos, the Pokemon theme song, that rose to be the most-viewed during its launch. Since then, it has expanded into a five-channel brand, including SMOSH Games, that has more than 10 million subscribers and 2.6 billion views.
The channel has grown its YouTube views 40 percent since Ally Digital acquired it in July 2011. Advertisers on the channel have included Ubisoft, Electronic Arts and Nestle.
