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NEW YORK – Amazon.com said Thursday that its iTunes-type Amazon Instant Video service now offers more than 100,000 movies and TV shows, while its subscription-based Amazon Prime service has more than 9,000 movies and TV shows available for streaming.
The Amazon Prime content milestone was reached based on previously announced content deals, such as ones with CBS Corp. and NBCUniversal.
Meanwhile, Amazon Instant Video has content from all major studios and networks and regularly adds more titles as they become available. Earlier this summer, Amazon had reported that Amazon Instant Video had 90,000 content items available.
Amazon, led by CEO Jeff Bezos, has been expanding its streaming video programming lineup as it has competed more aggressively with video streaming powerhouse Netflix.
Amazon Instant Video offers new releases and classics for purchase or rental on an a la carte basis starting at $3.99, while Amazon Prime is a $79 a year shipping service that has been packaged with video offers.
“We are focused on offering our customers the very best selection and are always working to expand our already extensive list of great video content,” said Steve Oliver, director of video at Amazon. “The 100,000 titles on Amazon Instant Video range from new hit blockbusters to old favorites, with more than 15,000 of those titles available in HD, and popular TV shows available the day after they first air.”
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