Apple is teaming up with Common Sense Media to help parents find kid-friendly podcasts from its vast library of shows.
The tech giant has launched a new Kids & Family podcast experience that will feature shows appropriate for young listeners. Common Sense Media will select each show featured, offering recommendations by age and collections like One More! for mysterious tales and action-packed dramas or Story Time for shows that transport listeners to new worlds. Creators of kid-centric shows who will be featured include Tinkercast, American Public Media, Gen-Z Media, Pinna, Tumble, Highlights, WNYC Studios, Rebel Girls and Nickelodeon.
“We are excited to launch this new experience with Apple Podcasts,” Jill Murphy, editor-in-chief of Common Sense Media, said in a statement. “This wonderfully curated collection of fun and engaging podcasts will help families take the guesswork out of finding shows that kids will love to listen to and provide a healthy alternative for entertainment time that everyone can enjoy.”
The Kids & Family experience is available in the U.S. and will be updated monthly to feature new, popular and timely shows. At launch, the experience will feature four collections, including Common Sense Media Picks and kid-selected Kids Know Best.
Though podcasting is a medium well-suited for true crime stories, talk shows and narrative longform storytelling, it also offers a variety of shows aimed at young adults and children. An October 2020 survey from Morning Consult found that parents are turning to podcasting as they look to cut back on their children’s screen time, particularly during the pandemic. Just over half of the people surveyed by Morning Consult said they view listening to audio different from time spent in front of a screen.
Apple offers free, ad-supported podcasts through the Apple Podcasts app, which is available for iPhone, iPad, Mac, Apple TV and other devices in over 175 countries.