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AwesomenessTV-owned talent management firm Big Frame has signed nearly a dozen new YouTube creators to its roster.
The company announced Friday that it has added talent from across several verticals, including beauty, gaming, lifestyle and comedy. The additions come about a month after Big Frame tapped Fullscreen talent head Larry Shapiro work with co-founder Sarah Penna on signing emerging talent to the company.
“We’re kicking it into high gear,” Shapiro tells The Hollywood Reporter of the additions. “One of the reasons Big Frame recruited me is to help grow the company and build this into a talent management firm whose talent is born out of the digital space.”
Big Frame’s new talent includes Arden Ricks, a comedy and beauty vlogger with more than 900,000 YouTube subscribers who goes by the name Arden Rose, beauty and lifestyle vlogger Aspyn Ovard, who has more than 960,000 subscribers, and Kevin Droniak, the comedian behind the YouTube channel That Kid Needs Medicine.
Shapiro says that all of the talent Big Frame has signed have “true voices” and are creators with the ability to “create IP that will transcend and move across platforms.”
“This space is no longer just about brand deals,” he continues. “It’s about building IP and formats.”
Although Big Frame is part of the AwesomenessTV family, Shapiro says the company is agnostic when it comes to the multi-channel network space. Ovard and Ricks, for example, are signed to beauty-centric MCN StyleHaul, and gamer Lisa Malambri works with Maker Studios.
“The MCN is just one of the things in your portfolio as a creator,” Shapiro notes. “They help you with brand deals, but they are focused on their business. As a management company, we’re focused on helping talent grow.”
Here is the full list of talent joining Big Frame:
Arden Ricks (AKA Arden Rose) is one of the most creative producers in the digital space and has distinguished herself through her comedic vlogs that feature an educational twist with a hint of beauty advice. Big Frame talent manager Byron Ashley and Lisa Filipelli, Vice President of Talent, represent Rose.
Aspyn Ovard brings viewers into her daily life through beauty, DIY and lifestyle videos. Lisa Filipelli represents Ovard.
Ava Gordy is a comedian who brings her audience to a halt. Big Frame talent manger Colette Patnaude represents Gordy.
Jonah Green is an actor, comedian, vlogger, and member of the SDK collaboration group who brings life to every environment. Byron Ashley represents Green.
Josh Sobo is thoughtful, fashionable, respectful, and talented, with a growing fan base who looks to him like an older brother for advice. He is represented by Byron Ashley.
Kevin Droniak (AKA That Kid Needs Medicine) is a multi-hyphenate with an idiosyncratic sense of humor and he’s made being best friends with your grandma cool again. Big Frame talent managers Meghan Moeller and Byron Ashley represent Droniak.
Lauren Luthringshausen (AKA Lauren Elizabeth) is smart, driven, and immensely talented, with acting chops that will find a home far beyond the walls of YouTube. Managers Meghan Moeller and Byron Ashley represent Elizabeth.
Lisa Malambri is a new mom, gamer, model and an on-camera host who can translate the digital world for the new wave of millennial parents. Big Frame talent manager Jacob Israel represents Malambri.
Mary Doodles is a master of design and drawings whose work entertains and inspires. She is represented by Colette Patnaude.
Ryan Abe has a big personality and connects with fans all around the world through his personal channel and work as a member of the SDK collaboration group. He is represented by Byron Ashley.
That’s Heart is a multi-talented beauty and fashion guru who specializes in makeup, hair, and clothing trends. She is represented by Lisa Filipelli.
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