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Bill Simmons is bringing his new website, The Ringer, to publishing startup Medium.
TheRinger.com will be the first premium-content website to live on the self-publishing platform, according to a blog post from Medium’s Edward Lichty. “We first talked to Bill in December,” Lichty continued. “Over the ensuing weeks, it became clear that we have a shared passion for raising the bar on what it means to create and share meaningful stories and ideas.”
Simmons revealed plans for The Ringer on Feb. 17, announcing that the media company, which has a staff of sports and entertainment writers, would begin sending email newsletters this March and would launch the full website this summer. The sportswriter began staffing up the new company last year after his contract was not renewed with ESPN, where he had set up his Grantland blog. He now has a deal with HBO for a new show and has launched a network of podcasts, including The Bill Simmons Podcast and Channel 33.
He tweeted about the Medium partnership Tuesday morning:
— Bill Simmons (@BillSimmons) February 23, 2016
For Medium, the partnership with The Ringer signals a push into hosting professional content in addition to its emphasis on operating as a self-publishing platform and social network. Medium currently runs some original sites, including the tech-focused Backchannel and music-themed Cuepoint.
“It’s been Medium’s mission from the outset to create a set of tools that make it easier than ever to make your stories look beautiful, find the right audience via the Medium network, and drive engagement and conversation that drives thinking forward,” wrote Lichty. “We can’t think of better partners to help us develop our product roadmap for premium publishers on Medium.”
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