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In recognition of National Military Appreciation Month, the Call of Duty Endowment on Friday revealed the #CODEMedicalHeroes campaign to honor veteran medics and service members in the civilian healthcare industry.
Beginning today and throughout the month of May, a series of in-game activations and content packs will appear in Call of Duty: Warzone, aiming to raise $3 million to fund veteran employment efforts. The campaign will include a centerpiece in Warzone and Black Ops Cold War known as Call of Duty Endowment Battle Doc Pack, in which all of Activision’s net proceeds will go toward the Endowment.
“The Call of Duty Endowment is dedicated to unlocking the value that veterans can bring to the civilian workforce,” said Activision Blizzard’s CEO Bobby Kotick, who co-founded the non-profit organization, in a statement. “Unemployment and underemployment have often hit veterans hard, even more so during the ongoing pandemic, and we want to support our amazing partners who work tirelessly transitioning former service members into meaningful employment.”
As part of the campaign’s Revival Challenge in Warzone, Activision Blizzard will donate $1 to the Endowment for each player that completes the challenge, up to $1 million.
“There is a disconnect for transitioning medical servicemembers,” said Timothy Hobbs Jr., an army veteran combat medic and Call of Duty player, whom was placed into employment through the Endowment. “Many highly qualified veterans are being left out of the hiring process because they lack the proper civilian certifications, but I hope we can change that. As a success story and a believer in the Call of Duty Endowment, I applaud the work the Endowment is doing for the medical servicemember community to help them address this growing issue.”
Since its founding in 2009, the Call of Duty Endowment has funded the placement of more than 81,000 veterans into high-quality employment — including many impacted by COVID-19 — and aims to place 100,000 veterans into meaningful jobs by 2024.
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