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CBS is joining the 24-hour news business.
CBS News and CBS Interactive announced today the launch of streaming news network CBSN. The network — available on CBSNews.com, the CBS News app and connected TV devices such as Amazon Fire TV and Roku — will feature 15 hours of live, anchored coverage from 9 a.m. ET to midnight ET every weekday. The segments will be split into 60-minute blocks of live, updated news.
CBS News special reports will be simulcast on CBSN during breaking news and content will also be fed in from CBS affiliate stations, CNET, CBSSports.com and Entertainment Tonight.
“CBSN is an important example of how CBS is able to leverage the unique strengths, talent and competitive advantages of its businesses to create exciting, highly competitive new services that meet evolving audience preferences for content consumption,” said CBS Corp. CEO Leslie Moonves, who touted the service during the company’s Wednesday earnings call with investors. “Theres a tremendous opportunity on these platforms for a true round-the-clock newscast. We’re confident this service will appeal to both traditional news consumers and a whole new set of viewers.”
Added CBS News president David Rhodes: “CBSN gives audiences a new window on our original reporting — we’ll make it possible to see CBS News anytime, anywhere.”
The launch of CBSN comes as CBS has looked to bolster its digital presence, announcing last month streaming subscription video-on-demand service CBS All Access. The streaming service offers episodes of current CBS shows, previous seasons for some shows and library content for $5.99 a month.
“CBSN demonstrates our continued advancement in the digital space as we extend to new platforms and a wider audience,” said CBS Interactive CEO Jim Lanzone. “We are developing original content exclusively for online, connected platforms in a true interactive format that viewers can control, allowing them to lean back or lean in to the segments and stories that interest them.”
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