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Digital cinema projector maker Christie has tripled production capacity at the China facility it opened last spring in order to meet booming demand in that country’s rapidly expanding theatrical market.
Christie’s China factory, in the boomtown of Shenzhen, is assembling and shipping projectors to many of China’s 37 theatrical chains, companies which are adding an average of three screens a day.
“With over 85,000 sq. ft. of space, the Shenzhen facility is more than three times larger than we had originally planned for,” said Ihor Stech, Christie’s vp of operations.
Last month, the China Film Producers Assn. estimated that the country’s movie market would become the world’s second-largest, earning up to 40 billion yuan in box office revenues by 2015. The association also estimated that the number of cinema screens nationwide would nearly triple to 12,000 by 2015 from its number last year.
NYSE-listed Christie, noting that all its manufacturing processes in Shenzhen are “exactly the same” as those in its North American plant, called its Chinese staff, including new general manager, Madame Zhang Kening, “among the best trained in the world.”
The Christie Shenzhen facility is “strategically located to benefit from its proximity to Hong Kong, whose ports are among the largest in the world,” the company said. “Projectors can quickly be deployed throughout the Asia Pacific markets, as well as the EMEA regions and around the world.”
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