Entertainment studio 3BlackDot has signed a one-year partnership with gaming talent management company BavaMedia.
The exclusive deal will see the Los Angeles-based company provide BavaMedia’s talent — comprised of live-streamers and YouTube personalities — with content-related services such as brand partnerships and original programming deals, as well as e-commerce opportunities designed to expand their potential for revenue in the marketplace.
BavaMedia’s talent roster includes YouTuber GhostNinja, who has over 4 million subscribers on the video-sharing platform; and PackAPuncher, who is nearing 3 million; as well as Bucks, FreshPanda, Ahrora and Nerpah, whose YouTube subscriber counts are also climbing.
“Our goal is to give entrepreneurial companies — those who add real value to their talent they represent — the opportunity to grow and thrive through our ecosystem,” said Irina Shames, SVP client strategy and sales, 3BlackDot, in a statement. “Through our original and branded content, e-commerce capabilities and our unique MCN Jetpack, we view ourselves as a resource to talent and managers looking to maintain independence. BavaMedia has incredible up-and-coming talent, and as a partner they will be able to tap into that infrastructure and create new value. We know exactly where this partnership will lead — up.”
3BlackDot was co-founded in 2013 by Canadian gaming personality Evan Fong (VanosssGaming), who remains active on the social media, merchandise and brand partnership side. YouTubers Adam Montoya (SeaNanners) and Tom Cassell (Syndicate) are fellow co-founders, with Luke Stepleton and Angelo Pullen. The company is owned by Webedia and its publishing portfolio includes PC title Dead Realm.
“We are looking to grow our business within the gaming industry and are thrilled to be partnering with 3BlackDot— their impact on the digital entertainment space has been nothing short of positively disruptive,” said Ryan Fenwick, founder and CEO of BavaMedia.”We share similar values in expanding the fandom surrounding gaming culture. In joining forces with the studio, we will be able to share with 3BlackDot a fresh injection of new, rising talent to their current gaming roster, while we will be given access to their powerful infrastructure set up for all talent.”
