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Mobile isn’t take a backseat at Disney.
That was the message at the studio’s first-ever mobile showcase, held Friday in Burbank, Calif. There, executives unveiled a number of new products and features across Disney’s divisions.
Among them, Disney Interactive announced a new iOS version of Disney Infinity 2.0. The app, built using Metal — the programming software that Apple debuted with its new iOS 8 — has improved graphic quality and allows for multi-player gameplay.
Disney Interactive president Jimmy Pitaro announced that mobile as the leading platform for Disney Infinity 1.0, with more than 7 million level downloads occurring on iPad.
In addition, network executives said that they would be dropping the SportsCenter name from the flagship ESPN app to simplify branding. ESPN, which reached a record 94 million unique users in September, will also launch a redesigned ESPN.com on April 1.
Meanwhile, ABC digital media product head Albert Cheng revealed that the relaunched Watch apps — available for ABC, ABC Family, Disney Channel, Disney Junior and Disney XD — have been downloaded more than 50 million times and drive average viewers to watch more than 20 million hours of content a month. He pointed to shows such as Scandal, Once Upon a Time, How to Get Away with Murder and Black-ish as driving the most activity on the app’s “social lens” feature.
Disney also continues to build up Disney Movies Anywhere, announcing that it has added Walmart’s VUDU as a participating retailer for the cloud-based movie service two weeks after it added Google Play. DMA becomes available on VUDU beginning Nov. 18.
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