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Disney’s Club Penguin, a social network of sorts for children, is transitioning from its existing game in a shift to a new mobile-only experience.
The company made the announcement in a blog post Tuesday morning, letting customers know that its current Club Penguin game on desktop and mobile would be discontinued as of March 29. In its place will launch Club Penguin Island, a new mobile game that it has been working on for the last year.
“We are deeply grateful for your time and enthusiasm since the beginning, and we’d like to thank each and every one of you in the Club Penguin community — we can’t wait for you to see what’s coming next,” reads the blog post.
Disney agreed to pay $350 million for British Columbia-headquartered Club Penguin in 2007 in a deal that could have grown to $700 million if Club Penguin met certain performance targets.
The 11-year-old company, which has operated as a stand-alone division within Disney Interactive and Consumer Products, says members will have access to its existing game until March 29 but will not charge members for additional subscriptions. It has opened up pre-registration for Club Penguin Island until Feb. 16.
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Behind The Screen