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Sometimes a print newspaper is the best way for a modern technology company to reach its intended audience. On Wednesday, Facebook placed a full-page advertisement in The New York Times called “Protecting Our Community from Election Interference.”
In the ad, the company offered nine “immediate” steps it is taking to help address an issue that is being wrestled with at the highest levels of government: reported attempts by Russian actors to game the platform and interfere with U.S. elections.
“We take the trust of the Facebook community seriously,” the company said in the ad. “We will fight any attempt to interfere with elections or civic engagement on Facebook.”
As explained to readers in the ad, Facebook has passed along to Congress 3,000 ads that appear to have originated from “a Russian entity known as the Internet Research Agency.” It was widely reported on Wednesday that Facebook will testify before congressional investigators about any role the company might have inadvertently played in election interference efforts.
Chief executive Mark Zuckerberg went live on Facebook on Sept. 21 to discuss the company’s efforts to “protect election integrity and make sure that Facebook is a force for good.” The steps outlined in the ad hew very closely to the steps laid out by Zuckerberg in the video.
Representatives from the Times and Facebook have not yet responded to requests from comment about the ad.
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