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Fox has revamped its TV Everywhere experience ahead of the fall television season.
The broadcaster has relaunched Fox.com to feature new and returning programming from across its networks, including Fox, FX and National Geographic. The updated website comes on the heels of the spring rollout of a completely redesigned Fox Now app, which is available for Apple TV, iOS, Android, Roku and other devices.
Both products have been redesigned to give viewers the same experience regardless of whether they want to watch a Fox show like Empire or an FX show like Better Things. The new website and app include live streaming, giving viewers the option to dive right into watching the live show or start from the beginning. There is also a library of 500 hours’ worth of programming, including new and returning shows that will be available online as soon as they begin airing on television. In addition to offering content by network, the experience is also grouping programs into collections based on common themes or an individual viewer’s specific interests.
“Everything we’ve done with the new FOX NOW has been with an eye toward giving the consumers what they deserve — the best content, available at their convenience, with an intuitive interface loaded with viewer-friendly features and functionality,” says Brian Sullivan, president and COO of Fox Networks Digital Consumer Group. “By combining Fox, FX and National Geographic content all in one place and in an incredibly easy-to-use experience, our customers have much greater choice whenever and wherever they engage with us, ultimately delivering more usage, more repeat visits and much higher satisfaction.”
Among the current shows that will be available through the website and app are Fox freshmen series The Gifted and Ghosted, popular FX programs American Horror Story: Cult and Better Things, and National Geographic’s The State and American High School. In many cases, the app will offer full-season stacking of the current television slate.
To access most of the content, viewers will need to sign in through a cable provider. However, Fox can make some content available outside of the paywall, as it has done with the premiere of Ghosted, which is currently streaming for all viewers.
The broadcast networks have in recent years made strides to improve upon their digital experiences. ABC relaunched its streaming service last year with a slate of digital originals and library content in addition to an authenticated viewing experience that gave cable subscribers access to live streaming TV. CBS, meanwhile, has stand-alone streaming service All Access.
At Fox, “we sensed there was an appetite on the part of consumers for a better TVE experience,” says Sullivan, “and that it what we set out to develop.”
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