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Live-streaming startup YouNow has grown in popularity among YouTube and Vine stars in recent months, but now the New York-based company is looking to attract more high-profile creators to its platform.
To do that, YouNow has tapped Fullscreen veteran Gregory Strompolos as director of business development. Strompolos will be based out of Los Angeles and will focus on attracting creators in the music and entertainment space to YouNow.
“Gregory brings energy, creativity and experience and we are delighted to be working with him,” said YouNow founder and CEO Adi Sideman. “Our presence in L.A. now gives us closer proximity to entertainers and creative talent we partner with.”
Strompolos was an early employee at Fullscreen, the digital media company founded by his brother George Strompolos. While at the company, which operates a YouTube network and produces digital content, Gregory Strompolos helped to create Fullscreen’s brand services division in the United States and built its Brazilian business.
“YouNow is incredibly well-positioned as a platform to help creators strengthen their connection with fans,” said Strompolos. “Plus it’s a win-win for creators who also earn as they broadcast. I could not be more thrilled to be a part of the team that empowers people to express themselves through this dynamic interactive format.”
YouNow is part of the competitive live streaming space that has emerged over the last six months with the launches of Meerkat and Periscope. The company, which has actually been around since 2011, has seen a recent surge in users thanks to some changes to its service. It has become popular among social media stars because it is the only live-streaming platform that has a monetization strategy built in.
Broadcasters with at least 25,000 average views per video and at least 75,000 subscribers can become part of YouNow’s partner program where they can earn money when they broadcast. Fans purchase virtual goods that they bestow on their favorite YouNow broadcasters. A portion of the dollar value of those goods then go back to the creator. YouNow says some creators can make up to $10,000 a month.
That twist on the live-streaming space helped YouNow raise $15 million from backers including Venrock, angel investor Oren Zeev and Comcast Ventures earlier this month.
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